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Toto Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in F1

Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old would stay on as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The management structure of Mercedes F1 stays unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a significant increase in worth of Mercedes F1 since Ineos Group bought its stake for £208m in 2022.

This surge demonstrates the expansion in market values of F1 teams in the past few years due to the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at the box office.

It is Pitt's most successful movie and the highest-earning sports movie to date.

Present Standings

The Mercedes team are runner-up in the team standings, behind McLaren, with three races remaining this season.

Their lead driver George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Written by

Caitlin Jones

A dedicated father and lifestyle blogger sharing practical advice and personal experiences to help fellow dads navigate the challenges of modern parenting.

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